• let's forget about LBD for now
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  • all about the balance between the opposites
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    It is impossible not to love the modern and easy aesthetic attitude that many on-the-radar Australian labels associate with, which is just as pleasant as the country’s known-for climate & habitat. And in the midst of its rising fashion scene, there is Ellery being one of the most favoured names to lead the march.

    Inspired by the artist duo Christo and Jeanne-Claude’s 1969 project Wrapped Coast, the SS16 Ellery collection initiated its design concept from the artwork’s idea of covering the Sydney coastline in one million square feet of fabric. The inspiration was illustrated in both literal and metaphorical manners through adopting a mix of volumes, fabric manipulations, textiles and abstract prints. The colour palette is still predominantly monochromatic as usual but this time a greater amount of colour accents are projected from the prints and crinkled metallic fabrics.
    While volume still plays a significant role this season, the real devil is definitely in the detail, making the clothes more tasteful to be observed up close rather than being impressed by the architectural shapes at a distance. Nevertheless, it is a collection that has evidently embraced the essence of the original artwork by breathing an extra breezy dreamy air of the seashore into it.

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    Runway and detail shots by Monica Feudi

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